Why Earned Media Matters More Than Ever
AI systems, search engines, and modern buyers increasingly rely on third-party sources to determine credibility
What Earned Media Provides
Independent validation
Authority signals AI systems trust
Brand entity reinforcement
Search and answer engine relevance
PR Today Supports
LLMO
LLM Optimization
GEO
Generative Engine Optimization
AEO
Answer Engine Optimization
If credible sources reference you, AI systems are more likely to as well.
The rules of credibility have expanded. Search engines and AI systems now evaluate authority signals the same way buyers and investors do—by looking at what others say about you.
